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Unsold Ad Inventory

Monetise remnant display impressions with affiliate offers.

If you run sites with display inventory, the bottom 20–40% of impressions often fill at floor price ($0–$0.30 eCPM). Routing those slots to a high-payout affiliate offer can clear $2–$5 eCPM on the same impressions.

Integration paths

  1. Direct banner placement in footer/sidebar
  2. Waterfall fallback when programmatic returns no fill
  3. Custom HTML units with your tracking link
  4. Dedicated slot on high-traffic archive pages

Tag everything

Use SubIDs per placement (e.g. sub1=footer-banner, sub2=mobile-sticky) so you know which slots pay.

Related reading

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